NICHD "Safe to Sleep" Campaign and New Data on Safe Infant Sleep

Participants will learn about the science driving the recently renamed national “Safe to Sleep” Campaign, what resources are available focused on safe infant sleep, and how to promote this broader public health message to parents and caregivers.

Learning Objectives:

1.       Explain how a national campaign message was expanded to encompass safe infant sleep.

2.       Describe what resource materials are available for general and racial/ethnic-specific audiences.

3.       Develop strategies to overcome the challenges of adoption of safe infant sleep message by parents/caregivers.

Dr. Shavon Artis
is a Public Health Analyst at the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) at the National Institutes of Health (NIH) in Bethesda, MD.  She leads the Safe to Sleep campaign, which is a national outreach effort to reduce sudden infant death syndrome (SIDS) and other infant sleep-related deaths.  She is responsible for carrying out plans to build strategic partnerships, conducting tailored outreach projects, and coordinating activities to promote the campaign across the country. 

She has thirteen years of experience in developing and implementing health promotion/disease prevention programs as a public health professional.  Some of her previous experience includes developing and conducting health programs to improve the health of women, children, and minority communities, developing culturally tailored health education materials for national health promotion programs, developing and conducting training workshops for communities and health professionals and producing health policy reports for senior government health officials.

She earned a Dr.P.H. in Health Policy from George Washington University, a M.P.H. in Health Behavior and Health Education from University of North Carolina-Chapel Hill, and a B.A. in Psychology from Hampton University.

While this speaker has been carefully chosen by NARA to present relevant information to our members, the views and opinions expressed in this webinar, unless expressly stated otherwise, are those of the speaker and do not necessarily reflect the official policy or position of NARA.

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